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80COMPANY ORIENTATION TOWARD THE MARKET PLACE
What philosophy should guide a company marketing efforts? What relative weights should be given to the interests of the organization, the customers, and the society? Very often these interests conflict. ...
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83SMALL BUSINESS FINANCIAL MANAGEMENT
MANAGING CASH FLOW Cash has become a big problem for many small and even big businesses today. Lack of it has driven numerous small and even big businesses into bankruptcy. Unfortunately many more small businesses will become bankrupt because...
1 comment77EXPLOITS OF WISDOM 1
Wisdom for Creativity “I wisdom dwell with prudence and find out knowledge of witty inventions” Prov. 8:12 Creativity (which also means originality, imaginativeness, Inspiration, Ingenuity, Resourcefulness etc.) is the ability...
6 comments82SALES TERRITORY MANAGEMENT
Introduction Territory management is a tool by which you can assist your company in the achievement of its broad objectives. Territory means the land area in which you operate and which a sales executive/rep is responsible for. ...
7 comments75PRACTICAL GUIDE TO PERSONAL GOAL SETTING
INTRODUCTIONGoal setting is a powerful process for personal planning. The process of setting goals helps you choose where you want to go in life. By knowing precisely what you want to achieve, you know...
2 comments84PERSONAL SELLING
PERSONAL SELLING What is Personal Selling? Think about the persons who come to you to sell goods and commodities. What do they do? They show certain variety of goods to you, try to explain the features of the products, if required they...
4 comments83UNDERSTANDING CONSUMER BEHAVIOUR
What Is Consumer Behaviour? Consumer behaviour is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and...
1 comment73PRINCIPLES OF MARKETING
Who Is A Marketer? A marketer is some one who seeks a response, a purchase or, a donation from another party called the Prospect. Marketers are responsible for demand creation and management. They seek...
0 comments88CAREER EDUCATION AND GUIDANCE IN SCHOOLS
Career Education and Guidance in Schools – the Missing Link in Career Decision-Making Although there are many careers to choose from, individuals without guidance and counselling on future career choice decisions can be limited in their career...
7 comments6512 IRREFUTABLE HABITS FOR SUCCESS
12 Irrefutable Habits You Need to Succeed The Habit of Self-Discipline “Self command is not only itself a great virtue, but from it all the other virtues seem to derive their principle luster.” (Adam Smith) The most important habit...
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